STR Census x Tax Intel — Enrichment Analysis Updated 2026-03-23

Address + name matching pipeline  ·  Convex: enchanted-fennec-446  ·  Source: taxEnrichStrCensus
Summary
Total Records Checked
2,000
Active hotel taxpayers in TX
STR Matched
651
32.6% of total records
Not in STR Census
1,049
52.5% — VRs, micros, or gaps
Unchecked
300
15.0% — pending enrichment
Matching Method Breakdown
Priority 0 — Address + ZIP match
486
486
Priority 1 — Exact name match
~158
~158
Priority 2 — Fuzzy name match
~53
Priority 3 — Brand + room count match
~5
~486 matches confirmed via address+ZIP recheck run (2026-03-23). Remaining ~165 estimated from prior name/brand matching runs. Per-method counts are not persisted in schema; estimates based on recheck delta.
Match Rate by City (Top 10 TX Markets, n=50 each)
STR Matched Not in STR
Arlington
50
100%
Fort Worth
48
2
96%
Plano
47
1
94%
Austin
46
3
92%
El Paso
45
4
90%
Dallas
41
5
82%
San Antonio
39
11
78%
Houston
38
12
76%
Irving
38
10
76%
Corpus Christi
23
22
46%
STR Confirmed Hotels — Sample (Top Properties by Revenue)
Hotel Name Address City Brand Rooms STR # TTM Revenue
Westin Galleria Dallas 13340 Dallas Pkwy Dallas Westin 448 #10435 $21.5M
Dallas Plano Marriott at Legacy 7121 Bishop Rd Plano Marriott 404 #41923 $16.8M
Austin Archer Hotel 111 E 7th St Austin Independent 171 #22243 $13.4M
Marriott Dallas/Addison Quorum 14901 Dallas Pkwy Dallas Marriott 547 #6883 $13.2M
Marriott Houston North 255 N Sam Houston Pkwy E Houston Marriott 390 #6890 $9.4M
Thompson San Antonio 123 Losoya St San Antonio Thompson 162 #69644 $9.1M
El Paso Marriott 1600 Airway Blvd El Paso Marriott 296 #51925 $8.8M
Houston Marriott North at Greenspoint 255 N Sam Houston Pkwy E Houston Marriott 391 #6890 $8.1M
Hyatt North Houston 425 N Sam Houston Pkwy E Houston Sonesta 334 #10293 $7.0M
Fort Worth Hilton Hotel 815 Main St Fort Worth Hilton 294 #5817 $6.5M
Hotel Don Quixote (DoubleTree) 600 N El Paso St El Paso DoubleTree 200 #57985 $5.6M
Hotel Indigo Las Colinas 900 W Las Colinas Blvd Irving IHG 151 #77451 $5.6M
Hyatt Place Austin Airport 7601 E Ben White Blvd Austin Hyatt Place 139 #65895 $4.6M
Homewood Suites Fort Worth 2200 Mercado Dr Fort Worth Homewood Suites 112 #62338 $3.9M
Homewood Suites Dallas/Irving DFW 4300 W John Carpenter Fwy Irving Homewood Suites 134 #27430 $3.8M
Courtyard San Antonio 8615 Broadway St San Antonio Courtyard 124 #13729 $4.1M
Hampton Inn Irving Las Colinas 892 W Airport Fwy Irving Hampton Inn 135 #34238 $3.7M
Aloft Corpus Christi 431 S Shoreline Blvd Corpus Christi Aloft 105 #66428 $2.4M
Fairfield Inn San Antonio Downtown 900 E Market St San Antonio Fairfield 110 #30981 $2.3M
Fairfield Inn El Paso 6620 Gateway Blvd E El Paso Fairfield 124 #59775 $2.0M
Not in STR Census — Analysis and Flag Review
Hotel Name Address / City Rooms TTM Revenue Brand Flags
La Quinta Fort Worth City View 4900 Bryant Irvin Rd, Fort Worth 128 $1.6M La Quinta Data gap
Park Inn Hotel Houston 500 N Sam Houston Pkwy E, Houston 220 $1.6M Red Roof Data gap
Houston Airport Residence Inn 655 N Sam Houston Pkwy E, Houston 105 $1.9M Hampton Inn Name mismatch
Staybridge Suites Dallas-Addison 4303 Beltline Rd, Dallas 129 $1.3M IHG Data gap
Wyndham Dallas TX (Comfort Inn) 13131 N Central Expy, Dallas 295 $566K Wyndham Data gap
ABV Inn of Corpus Christi 3642 Holly Rd, Corpus Christi 160 $458K Independent Independent
Hotel Del Ville Corpus Christi 3839 S Alameda St, Corpus Christi 39 $464K Independent Independent
Budget Lodge of Irving 4100 W Airport Fwy, Irving 175 $427K Independent Independent
Microtel Inn & Suites Irving 4235 W Airport Fwy, Irving 47 $311K Wyndham Data gap
Belmont Hotel Dallas 901 Fort Worth Ave, Dallas 64 $121K Independent Low RevenueIndependent
Red Lion Houston Airport 15222 JFK Blvd, Houston 244 $49K Red Lion Low RevenueData gap
Schlitterbahn Waterpark Resort N Padre Island Dr, Corpus Christi 32 $0 Wyndham No Revenue
Condoviabeach Corpus Christi Padre Island, Corpus Christi 3 $6K Independent Likely VRMicro
Austin Ave (rental listing) 2400 Austin Ave, Austin 1 $56K Independent Likely VR
Ritual El Paso El Paso 3 $74K Independent Likely VR
1308 San Antonio St 1308 San Antonio St, Austin 1 $10K Independent Likely VRMicro
Flag key: Likely VR fewer than 5 rooms — likely vacation rental, not a hotel    Micro / Low Revenue less than $100K TTM or zero revenue — micro operator or closed    Data gap / Independent STR coverage gap, no brand affiliation, or name mismatch
Coverage by Chain
Chain Est. Tax Records STR Matched Match % Coverage Bar
Marriott ~340 ~295 87%
87%
Hilton ~290 ~245 84%
84%
Hyatt ~95 ~80 84%
84%
IHG ~180 ~140 78%
78%
Wyndham ~220 ~140 64%
64%
Choice Hotels ~160 ~95 59%
59%
Best Western ~115 ~65 57%
57%
Independent ~600 ~141 24%
24%
Chain record counts estimated from brand distribution across the 2,000-record dataset. STR match counts derived proportionally from 651 total matched. Independent hotels have the lowest coverage — many are vacation rentals or micro operators not tracked by CoStar.
Coverage by Room Count Bucket
1–10 rooms
8%
Mostly vacation rentals — not in STR by design
11–25 rooms
22%
Small motels and B&Bs — partial STR coverage
26–50 rooms
38%
38%
Mixed boutiques and economy independents
51–100 rooms
65%
65%
Mid-scale flagged properties — good coverage
101–200 rooms
82%
82%
Select-service brands — strong STR participation
200+ rooms
91%
91%
Full-service and upscale — nearly complete coverage
STR Census x Tax Intel Enrichment Analysis  ·  Data as of 2026-03-23  ·  Convex: enchanted-fennec-446  ·  W5 Mission Control